Understanding brand in midst of similar product is very difficult to an average customer. For a brand to stand out for easy brand identification irrespective of whether it’s in the United States or elsewhere, there must be brand compliance to help local marketers and customers to understand a particular brand with its specific features and marketing messages that set it apart from other similar products. The marketing resource management is a structure that aids companies in their internal and external marketing activities; and it enhances marketing brands by considering resources. And digital asset management tools aids marketers to manage all marketing contents in daily marketing operations. To be at home with a brand, marketing operation software is important to keep track of the marketing activities of a company and also to enable the company to easily detect lapses in their marketing structure of a particular brand. The key question is what is digital asset management? It is easy way to store brand assets like images, logos, videos in order to ensure that stored information are secured and also protect them from unauthorized transmission that can negate the actual brand message. For clarity, a digital asset management system help in understanding how we can use our asset in diverse way aiding distribution of several marketing channels for brand promotion. These marketing channels can be monitored on digital asset management software because it provides a software solution for digital assets by cataloguing, annotation, storage, retrieval and distribution of digital assets of a brand in the US and beyond. The brand asset management focuses on these digital assets in order to address the specific needs of brand managers as DAM software supplies basic digital asset that enable company to create an outstanding brand that can be distinct from other competing brands. This Software provides an easier way to cull out the deficiencies in branding and writing marketing professional promotion messages for a particular new brand in the market.